Why are self-guided AR tours the future of cultural tourism?

For more than a decade, free tours were the star format of urban tourism in Europe. However, in the summer of 2025, their growth has slowed significantly. Companies like Sandemans New Europe, pioneers of the tip-based model, have scaled back operations in cities like Copenhagen and Hamburg.

The Valencian origin of the human towers – A shared history between Valencia and Catalonia

Castellers are one of the most recognizable symbols of Catalan culture: human towers that defy gravity and celebrate teamwork.

The Silk Exchange of Valencia: The Gothic Treasury that was a Bank, a Market... and a Court!

Did you know that one of Valencia's most beautiful buildings was also one of Europe's first financial centers?