Why are self-guided AR tours the future of cultural tourism?

For more than a decade, free tours were the star format of urban tourism in Europe. However, in the summer of 2025, their growth has slowed significantly. Companies like Sandemans New Europe, pioneers of the tip-based model, have scaled back operations in cities like Copenhagen and Hamburg.

The Legend of King Arthur: Between History and Myth

Few figures in Western folklore are as iconic—or as mysterious—

The Great Horse Manure Crisis of 1894 – How Victorian London Faced an Urban Apocalypse

In the late 19th century, London was the largest and most powerful city in the world.

London Bridge: Much more than a children's song

When we hear “London Bridge,” we often think of the children’s song “is falling down, falling down…”.